Marketing

Point Sales Material

Point sales material is used in stores to draw the consumer’s attention to a specific product. In the case of ethnic vegetables sales, point sales material is placed near the vegetable where it is available for sale in the store. The material the Program has used is in English and consists of information describing the origin, taste and cooking instructions of the vegetable. The goal is to interest consumers who are not familiar with the vegetable to try it.

Brazilians Vegetables

• Abóbora comum – Portuguese
• Abóbora Japonesa
• Abóbora Japonesa – English
• Abóbora Japonesa – English
• Maxixe – English
• Maxixe Information - Small Flyer
  
• Maxixe - Small Flyer
• Taioba – English
• Taioba transplants – English
• Pesquisa de opinião #1 – Seabra’s (2006) - Portuguese
• Pesquisa de opinião #2 – Seabra’s (2006) – Portuguese

Latino Vegetables

• Aji Dulce – English
• Calabaza – English
• Chipilin – English
• Jalapeno – English
• Kabocha – English
• Pipian – English
• Pipian – Spanish

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